Whats with all these acronyms? SEO and SEM??
What is Search Engine Optimization (SEO)?
SEO is essentially a component of the larger category, SEM. According Google search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
SEO includes the following:
As stated above, SEO is comprised of two different activities.
On-Page SEO includes:
- Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
- Blog posts and page copy that is written and optimized with quality
- Clean and formatting page URLS
- Optimized page load speed
- Google authorship incorporated
- Social sharing integration within your content
- And much more!
Off-Page SEO includes:
- Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites link to your site naturally)
- Social sharing signals
- Social bookmarking (Stumbleupon, Reddit)
- List goes on here too!
Local Search Optimization Page
If you have a business that services customers locally, it is imperative you have a strong local SEO strategy. Are you being found by customers seeking your products or services or are they finding your competitors? Your visibility on the search engines and maps will drive your success… and your calls! Our local SEO puts you on the map!
Effective local SEO requires work on many areas – your website, your listings, reviews, links, and more. Some of it is foundational one-time work, whereas the next-level, higher-payoff steps require ongoing effort. We have the right tools and the right team to help your business succeed in today’s competitive online marketplace
What is Search Engine Marketing (SEM)?
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
What components does SEM include?
Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.
Paid Search – Cost Per Click
Paid search (CPC or cost-per-click) marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. You set your budget which can be as little or as large as you like. There are various CPC marketing platforms available with text, display and retargeting campaigns to choose from. Paid search ads can be changed easily and frequently so you can pin point focus your cost per click campaigns to achieve the highest ROI. Every paid search campaign is meticulously tracked with Google Analytics conversion tracking to measure performance.
Social Media Paid Search
Paid search campaigns on Social Media platforms may seem simple to launch but they can be tricky to do well. Social Media platforms such as Facebook and Twitter have amazing targeting capabilities that can allow you to message a very specific audience with highly tailored content. Although this is very positive, all the options may lead to difficulties pinpointing the right audience. Also, continually creating engaging content that resonates with your audience can be difficult to deliver. Trust the task to our Social Media campaign experts to ensure you target the right people with the right message.
At RouteThree Marketing we offer Paid Search Management services for Google Adwords and Bing. We will set up, construct and track your campaign performance so you can focus on what your business does best.