Category Archives : Branding

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Digital transformation: How far we have come

After working in the Digital Space for 11 years, I always love what everyone has to say about the “YEAR TO COME” for this medium.  Over the past 4 years I have seen companies in all sectors dramatically shift their Marketing mindset into more of a online focus.  Coming from…

Think with Google!

Think with Google by Google Marketers have more data at their fingertips than ever before, giving them insight into every step of the customer journey. According to a new Harvard Business Review report, using this data to improve the customer experience is key to creating a competitive advantage in today’s…

Leveraging your Brand with technology

On October 28, 2010, Posted by , In Branding, With No Comments

A Brand is a corporation’s identity which should be unique and authentic, however with the evolution of mass media and emerging technologies, companies seem to be losing their brand appeal. The introduction of social media has really put a tailspin on compelling brands and thought-provoking marketing. It has become a…