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The Power of LinkedIn to Businesses

On August 26, 2013, Posted by , In Linkedin, With No Comments

LinkedIn How big is BIG? The world’s largest professional network:225 million strong. Did you know that LinkedIn has a professional network of 225 million professionals. And of that 7 million are Canadian. LinkedIn is the leading professional online networking tool of its time. It gives people access to people, jobs…

Online a picture is worth a million words

On March 28, 2013, Posted by , In Marketing & Trends, With No Comments

Yikes it only took me 2 years to write something compelling on the Route 3 Blog.  Marketing for your small business I was recently asked to share my skills and knowledge about marketing – mainly digital marketing with a group of skilled photographers – Marketing Principles for Photographers.  Because I was…

What’s in store for 2011?

On December 24, 2010, Posted by , In Marketing & Trends, With No Comments

As another year ends we begin to see, yet another shift, in trends and technology. 2010 represented a year of social media integrated into hand held and mobile devices. Corporations jumped on the band wagon and took their business marketing initiatives one step further… so now what? Are we going…

Leveraging your Brand with technology

On October 28, 2010, Posted by , In Branding, With No Comments

A Brand is a corporation’s identity which should be unique and authentic, however with the evolution of mass media and emerging technologies, companies seem to be losing their brand appeal. The introduction of social media has really put a tailspin on compelling brands and thought-provoking marketing. It has become a…